Welcome to Audiology Business Central
There is no hiding from it, the UK Audiology market is changing fast. New technology, cost pressures on the delivery of NHS hearing services and the entrance of significant new operators - with amazing marketing skills and massive expansion plans - mean that the UK audiology sector is in a massive state of flux.
Armed with the right knowledge and advice, we can assist in ensuring you thrive in this ever-changing market, providing a range of services for all audiology professionals.
Whether you work in the public or private healthcare sector, only the most competent and proactive audiologists can operate free of politics within their organisation.
Within the NHS, ever-evolving strategies are being deployed by management and commissioning bodies to play the Westminster targets game; a highly frustrating distraction from focusing on helping people and implementing the specialist skillset you trained to practice.
Elsewhere, the larger the private company, the higher the chance of internal politics. In private hearcare, targets, policies and territories can change at the drop of a hat- greatly affecting both earning potential and day to day experience of actually doing the job.
Whilst a job is a means to an end, it should be so much more. However, no matter how good you are at your role, sometimes you have to be proactive and circumnavigate the politics. Sometimes you have to make a change.
If you find yourself going through the motions and don’t currently love what you’re doing enough to want to be the best at it, it is time to get out, or at least formulate a plan for change. Your current working life is not a rehearsal for something else!
Is it time for a change?
Use the table below to reflect on current situation, to review your options and ascertain what your next move should be.
It is critical to be completely honest about where any career dissatisfaction is coming from.
Suggested Next Step
|Is it the nature of the job? Could it be that you have truly and irreversibly fallen out of love with it and audiology is now the wrong career choice for you?
|A complete change of career at any age is a major life-changing event. Most hearing professionals have bills to pay and dependents to support. A complete change of career is likely to involve studying to achieve new qualifications and time to acquire experience in the new field, before you can expect to earn anything like you currently earn.
If it is the right thing to do, then this it is going to take hard work and short-medium term sacrifice, but it is eminently achievable if approached pragmatically and in a structured way. For resources to help explore this further go to www.rockstarretirement.com
|Is it the nature of the business/practicing environment that you work in that is the problem?
|If you love your patient-facing work, but feel underappreciated or under-rewarded by your employer, then it is time for a change. Depending on where the problem lies, it may be time to have an honest face to face conversation with your boss. It may be possible to renegotiate your terms of employment and/or deployment.
If it is genuinely a cultural/political problem then it is time to find a new job. Further details of how to approach this can be found in this article, after this table.
|Perhaps the blame lies closer to home and it is partly your own mental attitude and approach to work that is letting you down?||Sometimes it is easier to blame circumstances and everyone else, when a large part of the dissatisfaction at work may lie firmly on your own shoulders. In life, even the most successful professionals can’t operate 100% in all areas, all of the time; life is not always a bed of roses and sometimes we can fall below the high standards we set for ourselves. Before making any major career-changing decisions, make sure that your own house is in good order. Set yourself a target to review your own performance and attitude for the next month. If you are genuinely giving it everything and are being positive and proactive and still feel unhappy then and only then is it definitely time for a change. Further ideas on how to get yourself back into peak performance can be found at www.rockstarretirement.com|
How to approach the search for a new hearcare job
Whilst a change is as good as a rest, you don’t want to jump ship from one set of employer’s shortcomings straight into another sub-optimal working environment.
A key to fast-tracking the right opportunity is to identify the right company and the right boss. You should aim to work within a culture that respects high-calibre people and practices pay for performance.
The best companies to work for are dynamic, growing, ones open to new ideas, and full of opportunities for people with ambition initiative and integrity. Getting in early with this type of company makes you a key player and a person of significance to the management, rather than just another number.
With a rapidly aging population, and increasing synergy between audiology and optometry, there are more options for hearcare professional than ever before.
For the purists and the brave, one way to truly avoid politics and to live or die by your results is to go it alone by starting up your own hearcare business. Watch this space for articles and resources on this subject in the very near future.
For a free, confidential consultation about new employment opportunities or if you would like to talk about the possibility of starting your own audiology business then give call Dominic Watson of Audiology Business Central today via 0161 929 8389.
In September 2017, Audiology Business Central carried out our inaugural survey of audiology professionals in the UK.
- What is the range of earnings for hearing professionals in the private sector and NHS?
- Which skills have the most impact on pay and reward levels?
- What is the biggest worry for the owners of private practices?
You can find answers to these questions and more about issues and trends in the audiology sector by downloading the report.
Thank you. Here’s your download link:
Download the Audiology Salary Survey 2017
For most owners, the sale of a practice represents a lifetime of work and the value locked within forms a significant part of their ultimate retirement fund. Yet too often, when it comes to selling their prize asset, healthcare business owners are reactive, rather than proactive; Planning is either far too late or non-existent and decision making flawed, with owners forgoing the power of market forces and being sucked in to ‘save money’ by going down the “webuyanypractice.com” route and talking exclusively to the first party that approaches them. Pretty much every week, my team and I are contacted by a healthcare business owner who has had their fingers burnt by what seemed initially like a good practice sale option, only in the absence of the right guidance or leverage, for the original sale terms to be chipped away during the course of negotiations to the point where they are practically giving away their business. Alternatively, owners come to us too late having run down their operations to such an extent that they are no longer saleable and have become liabilities to dispose of, rather than assets to sell. I am always therefore delighted when I get the opportunity to talk on the subject – as I did last week at the Moller Centre, Cambridge – and to articulate to practice owners what a significant difference a bit of forward planning and niche industry-specific guidance can make. As the slide in the photo highlights, failing to prepare your route to market can result in at best a sub-optimal outcome and at worst can be catastrophic.
3 Key Reasons to Get Involved In the UK Audiology Salary Survey 2017
Are you being paid enough? Or if you are an employer, are the reward packages you pay your clinical and support staff sufficient to prevent them being poached?
In September 2017 Audiology Business Central will be carrying out a comprehensive study of compensation and benefits within the UK audiology profession.
In a sector experiencing numerous disruptive factors (new technology, pressure on NHS funding, significant new high street competition and the demographic challenges of an ageing population) we believe this information will be invaluable for all hearcare professionals.
Audiology Business Central will be collecting data via an online questionnaire hosted between 6 September and Friday 27 October 2017. In compiling our survey we will collect and use data on salaries, benefits, bonuses and commissions across the different roles and working patterns within the profession. We will also be exploring the key issues faced by audiology professionals in 2017.
The short survey takes an average of just 2 minutes of your time to complete and all individual responses to the survey will remain fully confidential. Here are 3 compelling reasons why you should take part:
1. All professionals who contribute data to the survey will receive a free copy of the full report and findings.
2. We have 2 fantastic prizes to give away
⦁ All employed professionals who take part will be entered into a free prize draw with the chance to win an Apple IPad.
⦁ All employers who contribute data will be entered into a separate free prize draw with the chance to win a choice of either £1,000 of professional business consultancy services or an Apple iPad.
3. The findings of our report will be highly valuable for:
⦁ Employees contemplating investment in training to develop new additional specialisms and skills.
⦁ Employers looking to make informed decisions about recruiting hearing professionals.
⦁ HCPC accredited staff currently working within the public sector/NHS considering a move to the private sector (and vice versa) seeking to compare/contrast earning power between audiology roles in the private vs the public sector.
⦁ Hearing professionals weighing up the pros and cons of employment versus practice ownership, or collaboration in a joint venture partnership.
⦁ Employees actively seeking or considering new employment opportunities.
⦁ Practice owners looking to streamline their operations and operating model.
⦁ Employers looking to ensure that reward packages for existing hearing professionals are correctly aligned to ensure optimised retention rates for high quality staff in an increasingly competitive market.
Terms and Conditions of Survey
Before taking part in our survey, please read our terms and conditions carefully and agree to the following:
- All of your personal information will remain confidential, although it will be stored to allow us to contact you in the future. Please advise us if you do not want to be contacted.
- The responses to the survey questions that you provide will be used in an aggregated manner, to allow us to create a report based on our findings, and will not be linked to your personal information.
- The report will be shared with all participants, as well as on our website and any other social media channels we choose.
- The winner of the prize draw(s) will be selected completely at random.
- The report will be released to coincide with the British Audiology Academy (BAA) exhibition at the Bournemouth International Centre (16-17 November).
- Visitors to the exhibition will also be eligible to enter the prize draw.
- The prize draw winners will be announced at the above show, on our stand (52).
- Audiology Business Central reserves the right to exclude a participant from the survey and/or prize draw at our discretion.
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